How a Scottish Self-Help Book Made Toyota Great1
- Culture
- February 27, 2020
Toyota is the best-selling car brand in the world, and the Toyota Corolla is the best-selling model in the world. This is the improbable story of how a 19th century book by a Scottish author fueled Toyota’s global dominance in the car industry. The Toyota story belies the deceptive message of Bernie Sanders and other politicians like him who proclaim
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