What the Bud Light Scandal Could Mean for School Choice1

• Politics, Economics
• April 27, 2023

One of the most effective levers of influence in a free market system is the ability for consumers to take their business elsewhere. When Gillette released a marketing campaign in 2019 designed around criticizing “toxic masculinity,” alienating millions of men around the country, consumers responded by taking their business (about $5 billion of it) elsewhere. Gillette hasn’t